The Problem
Fischer TireTech is the world market leader in the manufacture of tire production equipment, supplying customers worldwide with highly specialized machines and systems. For decades, the company's strong market position had kept it in a comfortable place: with many spare parts being proprietary and exclusive, delivery speed had never been a decisive competitive factor.
That changed fundamentally. With increasing competitive pressure from Asia and South America, customer expectations around service quality and delivery times rose sharply. Customers who once waited for parts now simply choose the faster alternative supplier. Fischer TireTech had no structural answer to this challenge.
The starting point in numbers:
Average delivery time: often over 75 days
No central spare parts warehouse
No clear inventory strategies or reorder points
ERP fully configured for production — no separate planning logic for service processes
No visibility into availability or demand
No dedicated spare parts planning team
The result: dissatisfied customers, lost after-sales revenue, and a structural problem that could not be solved with the existing ERP setup alone.